web site/page

@electronic{MetacafeURL,
title = {Metacafe},
url = "http://www.metacafe.com/",
}

 

white paper:

@inproceedings{inproceedingsWhite,
author = {John Doe},
**title = {Full Reference metrics},**
month = {Apr},
year = {9999},
**type = {White Paper},**
**note = <span style="color: #ff0000;">{{</span>AccepTV<span style="color: #ff0000;">}}</span>,**
url = {http://goo.gl/cd8WE}
}

title, type, note (company/association) are mandatory. (IEEEtran_bst_HOWTO.pdf -> [59])

notice: use** double {} for notes to have the capital beginning letter.**